A book to redefine design education for the 21st century.
A book about the new ways of becoming a designer.
A book to prepare designers being multi-skilled and the right mindset to adapt to constantly changing circumstances.
A book about design thinking, design communication, learning how to learn, enjoying uncertainties, how design crossing disciplinary boundaries, where design practice and theory meet, learning from mistakes in design process, designing interactivity, study of cultural innovation in design.

Navigating Design - A Voyage to Discovery is a fun and friendly design book navigating the readers to explore the adventure in design and uncover the challenges of design thinking.

Conceptualised and edited by Alice Lo, Navigating Design - A Voyage to Discovery is a total effort of 17 contributors and students from Hong Kong Polytechnic University. She is the first programme leader of the BA (Hons) in Design, advocating a multidisciplinary and interdisciplinary approach to design education. Prior to academic commitment, Lo had extensive experience in design/advertising field. Lo is Assistant Professor at School of Design, Hong Kong Polytechnic.

WHO SHOULD READ THIS BOOK?
- Design employers (including marketers) who want to understand how a broad-
  based learning environment develops.
- Design students who are developing their vision and finding place in the emerging
  future.
- Potential students and their students who want to understand what is meant by a
  career in design.
- Design educators exploring multidisciplinary and interdisciplinary teaching and
  learning.

What industry professionals and educators say about the book

'Navigating Design is about training the untrained mind at problem solving, to be curious and to explore; it gives the designers purpose and meaning.'
- Tan Khiang, Executive Creative Director, M&C Saatchi

'I wish I had read the book 15 years ago, before I started my dangerous journey of advertising.'
- Kasey Lin, Creative Partner, MK2 Communications

'Navigating Design is a breakthrough in overcoming misconceptions about design education. It appeals firstly, by its innovative format, to young designers. Second, it reassures their parents, by careful argument in support of new attitudes to scholarship and professionalism.'
- Ronda M Bayley, MA RCA, Course Leader, Glasgow School of Art

About the Creator
Alice Lo teaches at the School of Design, The Hong Kong Polytechnic University. She had extensive professional experience in design/advertising field before joining the academic sector...

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